Pricing · 7 min read ·
How much marketing costs a small business in Brazil in 2026
Freelancer, agency or subscription: what each price range includes in Brazil, with the source for every number.
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“How much does it cost?” is the first question for anyone who decides to take marketing seriously. The answer depends less on the price and more on what comes with it. We gathered the ranges the Brazilian market charges in 2026, in Brazilian reais (BRL), with the source for each one.
The price ranges
| Who does it | How much | What it usually includes |
|---|---|---|
| Freelance social media manager | R$ 500 to 2,000 a month | 8 to 12 posts, simple graphics, no video and no SEO |
| Small agency | R$ 1,500 to 3,500 a month | 12 to 16 posts, 1 or 2 channels and a monthly report |
| Specialized agency | from R$ 8,000 a month | multiple channels, video and strategy |
| Simple company website | R$ 1,500 to 5,000, one-off | 3 to 5 pages, no ongoing content |
| Full website with SEO | R$ 5,000 to 15,000, one-off | more pages, blog and search optimization |
| Landing page | R$ 500 to 3,000, one-off | one campaign page |
Sources (in Portuguese): HeroSpark (freelancers), Babitonhela and Hostinger (agencies), Big Data University and InfinitePay (websites and landing pages).
What to look at beyond the price
- Monthly volume. How many posts, videos and articles are included, and what is charged extra.
- Short video. It’s the fastest-growing format on social media and the one most often left out of cheap packages.
- Google. Business Profile posts and review replies bring in local customers, and are almost never in the package.
- Website and blog. Without a website, Google search has nowhere to send people. Check that the website is yours and that the domain is in your name.
- How you request and approve. A weekly meeting costs your time. Requesting and approving by message costs minutes.
- Minimum term and cancellation. Read the contract: penalties, minimum term and how to cancel.
How to choose
If you only need consistency on Instagram, a freelancer or an entry plan will do. If you want to show up on Google, have video every week and a website that works for you, compare the whole package: what looks cheaper often ends up costing more once video, website and blog are added separately.
At UNACORD, plans start at R$ 997 a month, and the Growth plan, at R$ 1,497, already includes the website with blog. The details are on the Digital Presence page.
Compare in practice, without paying anything.
Get 3 posts for your brand within 24 hours and see what the subscription delivers.
Redação UNACORD. Fact-checked. Informational content; results vary by business.
