Instagram · 6 min read ·
Instagram for restaurants: 7 post ideas for the whole week
A simple calendar, from the dish of the day to behind the scenes in the kitchen, that you can repeat every week without tiring your followers.
Illustrative image.
People who follow a restaurant on Instagram want to know three things: what’s good today, whether it’s worth going and how to order. A good calendar answers that every day, in different formats, so the feed doesn’t get repetitive.
Monday: the week’s menu
A carousel with the week’s dishes, one per slide, with prices. It’s the kind of post people save and open again when they get hungry.
Tuesday: behind the scenes
A 15 to 20-second video of a dish being prepared. No elaborate script: hands at work, the sound of the pan and the finished dish at the end.
Wednesday: who makes it
Introduce someone from the team: the chef, the longest-serving waitress, the market supplier. People build trust faster than food does.
Thursday: the question
A poll in stories (“which dish should come back this winter?”) and a post with the result the next day. Those who vote feel part of the place.
Friday: the invitation
The weekend post: opening hours, bookings and what’s special. Always end with a clear action, like “message us on WhatsApp to book”.
Saturday: the customer
Repost, with permission, customer photos and reviews. Reply to Google reviews the same day: that also helps the restaurant show up in local searches.
Sunday: the story
A short text about the origin of a dish or of the restaurant. It’s the post that turns followers into regulars.
The week at a glance
- 3 carousels (Monday, Wednesday and Sunday)
- 2 short videos (Tuesday and Friday)
- Daily stories, with a poll on Thursday
- Replies to Google reviews every Saturday
Want this calendar running at your restaurant without lifting a finger? UNACORD plans the week, creates the posts and videos, and sends everything for your approval on WhatsApp.
See your week ready before you pay.
3 posts for your restaurant, free, within 24 hours.
Redação UNACORD. Fact-checked. Informational content; results vary by business.
